Matt Gulbransen

CEO

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Rick Epple

Jared Holt

As founder and CEO, Matt has relied on his farm roots to lead the team at Pine Grove Financial Group. At an early age, he learned that prudent, diligent, and consistent management of finances leads to ideal outcomes. Whether you are nearing retirement or planning for a specific goal, Matt’s vision is to create a comfortable, transparent process that relies on a written plan of action. Along with managing client relationships, Matt focuses his time on creating a welcoming culture for employees and ensuring they have the necessary resources to be successful in their careers. Matt is the author of Stress-Test Your Retirement: Creating a Plan for an Ever-Changing Economy. He has been recognized nationally on the Forbes Top Next-Gen Wealth Advisor list and the Forbes Top Wealth Advisor list for Minnesota.

Q & A

What are the 3 words that people use to describe you?

Confident, Passionate, Diligent

Q & A

What motivates you in your work?

Serving clients and creating an environment for our team to grow in their respective roles.

Q & A

What’s one common financial mistake you help clients avoid?

I want to make sure clients are organized and prepared—that’s where mistakes can happen. No two people are the same; we have a process, and we want to follow that process.

Q & A

How do your personal experiences influence the way you guide clients?

I grew up on a farm, as mentioned in many of our videos. It taught me the importance of managing risk, working hard, staying consistent, and maintaining a humble perspective.

Q & A

What’s one experience that’s on your “life list” you haven’t done yet?

Play golf in Australia and New Zealand.

Q & A

What’s one piece of timeless advice you often share with clients navigating wealth?

Money is a tool to help you live the way you want to live—it’s not a score to be kept, and you only live once.

Q & A

What’s a financial value you live by in your own life?

Create consistent habits and track what’s going on.

Q & A

What’s something about you that might surprise people?

I try not to surprise people.

Q & A

When you are not in the office, what are you most passionate about?

Family comes first. I have a wonderful wife, Terri, and am the father of twins, Elijah and Lillian. We love to travel and spend time at our family lake home. I have a passion for all things related to golf and do my best to keep my health and fitness a priority.